WEST MIDLANDS Sports Development CIC

Developing new fitness programs to promote active lifestyles.

Gamefit Interactive

Our initiative blends the virtual and physical worlds, providing kids with the ability to play video games while at the same time exercising their bodies.

Sports2Life Project

Developing Life Skills through the power of Sports and Activity. This brings together the power of sports and mindfulness as an effective range of tools to engage children, young people and families. 

Let’s Move

The Let’s Move Activity Challenge Programme is a specially designed initiative that has been proven to increase children’s activity levels.


About Us

West Midland Sports Development CIC was created to promote health and well-being through sports, fitness, and technology. Our goal is to promote active lifestyles by offering new, fun workout programmes that make it easier for people to engage in fitness on a regular basis.

Let’s Move and Interactive are two of our innovative programmes that use activity bands and gamification to motivate children and adults to stay active and learn new skills. We invite you to join us and contribute to our cause.

Let’s Move

To increase vigorous activity, the Let’s Move programme introduced activity trackers to monitor students’ movement and incorporated energised classroom stations and active lunch breaks. This programme is in line with the key objectives of the government’s child obesity plan.


A playful way to learn life skills, mindfulness, and physical health through sports and activities. We use the ‘art’ of play to teach, inspire, and empower children, youth, and families.


Gamefit Interactive

Facilitating the deployment of interactive video games. The interactive game stands alone. It gamifies fitness, sports, and learning. This will create a space for all the people in Walsall to access fun and innovative ways of staying fit through state-of-the art technology.

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Our Clients’ Feedbacks

Taylor age 13 Parent


“The boys are really enjoying if especially Taylor he is so keen to come every Saturday he doesn’t want it to end bless him”

Child age 9 Parent


“Charlie had been referred to the child mental health team and has been attending regular team meetings at home and at school but the sporls2life sessions is what he enjoys more.”

Bogdan age 12 Parent


“Thank you guys once again for this amazing opportunity for our kids to enjoy some activities together… But honestly these sessions meant a lot for Bogdan. “

Thomas age 7 Parent


“He’s really enjoyed the sessions. They’ve been really good for him and his confidence.”

Some of the institutions we have worked with:

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